Helping customers find their way back to products they’ve explored is a proven way to increase conversions. One of the most effective strategies for this in Magento 2 is to showcase recently viewed products — but in a way that’s seamless, user-friendly, and personalized. Imagine a popup that highlights these items instantly, allowing shoppers to quickly navigate back and complete their purchase. This approach not only enhances the overall shopping experience but also creates a subtle nudge towards higher sales.
Why Display Recently Viewed Products in a Popup?
Displaying recently viewed products in a popup serves as a dynamic reminder for customers about items they showed interest in. Instead of making shoppers search through pages or menus, the popup presents these products instantly, helping reduce friction in the buying process. It adds a personalized touch that makes the online store feel more attentive and responsive, which increases the likelihood that visitors will return to their previously browsed items and convert.
Customizing the Number of Products Displayed
Every store is unique, and so is the ideal number of recently viewed products to showcase. Magento 2 enables you to set exactly how many products appear in the popup, allowing you to balance between giving customers enough options without overwhelming them. This level of customization ensures that the popup remains visually appealing and functional across different devices and browsing sessions.
Tracking Product Views Over a Defined Period
Understanding how long a product should stay in the recently viewed list is important for relevance. Magento 2 allows adjustment of the product viewing tracking period, meaning you can control how far back the system remembers customers’ interactions. By fine-tuning this period, you ensure that the popup displays fresh, relevant products that reflect current shopping interests, rather than outdated views that might confuse or distract the shopper.
Showing the Recently Viewed Products Widget Sitewide
For maximum impact, the recently viewed products popup isn’t limited to just the product pages. Magento 2 can be configured to display this widget across all pages of the storefront. Whether a customer is browsing categories, reading content, or checking out, the popup remains accessible, providing constant easy access to their recently viewed items and encouraging return visits and conversions throughout their journey.
Mobile Optimization for On-the-Go Shopping
With mobile shopping continuing to grow, ensuring that the recently viewed products popup works flawlessly on smartphones and tablets is essential. Magento 2’s responsive design capabilities mean the popup is optimized for mobile devices, providing smooth navigation and quick access to products regardless of screen size. This mobile readiness ensures customers get a consistent, enjoyable experience whether they shop from a desktop or on the go.
Seamless Integration with Hyvä Themes
For stores running on the modern, fast-loading Hyvä theme, the recently viewed products popup is fully compatible and ready to enhance the storefront. This means you benefit from both the sleek, performant design of Hyvä and the powerful user engagement features of recently viewed products. The result is a shopping experience that’s not only beautiful and fast but also smartly personalized to each visitor.
Leveraging Magento 2 Get Recently Viewed Products Programmatically
One of the keys to implementing this feature effectively is understanding how to magento 2 get recently viewed products programmatically. This capability allows store owners and developers to retrieve a customer’s recently viewed items without relying solely on default widgets or static blocks. By accessing this data programmatically, you can create highly customized popups and widgets that fit your unique storefront design and customer journey, all without writing complex code yourself.
Elevate Your Magento Store with Recently Viewed Products
By leveraging Magento 2’s ability to track and display recently viewed products programmatically — without needing custom code — you give your customers a helpful shortcut to the products they care about. The popup approach makes this even more immediate and attention-grabbing, improving navigation, reducing friction, and boosting sales. If you want to create a more personalized, user-friendly shopping environment, showcasing recently viewed products in a popup is a highly effective strategy.
